With the Zapier integration users can create various triggers that can either send or receive contact data (and later listing data) between Base and their favorite apps.  

Users can even access the internal SMS messaging system in Base to send and receive SMS messages.

In the launch event, Entegral CEO Adriaan Grové demonstrated how personalized autoresponders can be configured in response to new leads received from any external system and how those leads are converted to contacts inside Base. Follow up events can also be scheduled on the contact activity calendar within Base 

Create (real estate) workflows

The real power of the Base Zapier integration comes with the workflows you can create within Zapier. Multiple actions and filters allow for a series of tasks to be automated.

In a simple example we captured a lead from an external forms app (Jotforms), checked if the lead is a buyer, saved it as a buyer contact in Base (with all the contact details), sent out a personalized SMS and email via Gmail and then added them to our MailChimp newsletter subscription if they opted in:

In reality, your own creativity is the limit in how you want to automate your real estate business with Base and Zapier. Entegral is proud to empower any estate agent to do this cost-effectively. Even more, opportunities open up when agents use our responsive real estate platform, called Flex.  Flex allows for complete customization including the integration of external systems. Combine Flex, Base, and Zapier and you have one of the most powerful real estate platforms in the world.